Total Books: 1 - 2 /2
The Role of Origin of Fame in Influencer Branding: A Comparative Analysis of German and Russian Consumers
Based on a comprehensive quantitative study, Julia Sinnig shows that the impact social media influencers have on brand-related ...
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Why Context Matters : Applications of Social Network Analysis
Many elements of our society are embedded in network structures in which actors depend on each other as well as the structural ...
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Total Books: 1 - 2 /2
